The innovative real estate customer relationship management software program Rethink assists real estate professionals conducting daily business. The program offers powerful lead management tools for agents and brokers focusing upon the sale of either residential or commercial properties. Rethink offers different software versions for each of these specialized markets. In addition to lead management functions, the Rethink software seeks to utilize CRM files in an intuitive way to help busy real estate professionals keep track of business contacts and updates throughout the course of marketing homes or arranging deals involving commercial buildings. These tools promote more efficient work, enabling the growth and development of real estate sales companies.