Customer Resource Management, or CRM, tools are a great way to help your business develop and improve existing customer relationships. With Leading CRM Tools, you'll be able to determine just what your customers are looking for, target your advertising efforts and stay in touch with the individuals who do business with you. The best CRM tools allow you to enter and gather data about your customers in a logical manner, reducing the need for manual data entry and saving you time. They'll also be able to provide you with specific ways to attract new and repeat customers. The companies below have been reviewed based on a wide range of qualitative and quantitative statistics. In some cases, variable listing fees effect position on this list; however only highly-regarded firms are accepted through our review analysis. Learn more about our ranking process here.