Sugar CRM
Sugar CRM is a Cupertino, California based company that sells contact resource management (CRM) products for any sized business. Their products combine the functionality of traditional CRM systems with the ease of use and accessibility of modern consumer apps. Sugar products can be accessed from pretty much any platform: PC, tablet, smartphone, etc. They can be installed as traditional in-house software or on the cloud. The company offer free trials of their products and pride themselves on not harassing customers with mandatory updates. What makes Sugar products different from their competition is the emphasis on them being easy and intuitive for the salespeople using them. Salespeople don't have the time to be figuring out a complicated CRM system, and the smooth functionality of Sugar makes them actually want to use it and not see it as something forced on them by management. Salespeople can reach their full potential with Sugar.