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Managing customer relationships is an extremely vital task for any business that wishes to grow steadily. Customers who feel neglected (or who actually are ignored) during any part of the sales process will choose competitors instead. CRM websites like Nimble prevent this from happening by empowering their clients to track all transactions and conversations. Nimble goes a step further by fully integrating all of the customer's social engagements to provide a cohesive view of the entire customer lifecycle. It's no longer possible to ignore social engagement. For many companies, very important conversations with customers occur on social media channels. Nimble integrates all of them seamlessly, so their clients can focus on more important issues. With all contact assembled in one place, team members are able to quickly get the picture of where the customer is at in the order process. They can then direct them with accurate information about what to do next.