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The business owner of today is massively more business than business owners of the past. Whereas the business owner of the past just had to watch over his little shop, the ones around today have so many more demands to meet. The business owner of today must consider what is going on in social media, his website, customer service, marketing efforts, and so much more. It can be a real pain if it is not carefully observed. This is why many use Agile CRM. It helps them to see exactly where everything is and what they need to respond to right now. Most business owners prefer the fact that they can see all of their responsibilities on one easy to use dashboard. It allows them to visualize where their efforts need to go right now. That is perhaps the best thing of all about working with this type of dashboard.