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The Customer Relationship Management software produced by Salesforce has become the leading CRM program in many industries. The Salesforce platform promotes streamlined, automated sales and marketing by companies. Today, many users of this remarkable marketing program enjoy completely cloud-based services. The Salesforce software offers specialized marketing features that individual businesses can customize and adapt to meet unique marketing goals. The scalable Salesforce programs also distinguish between small businesses and larger enterprises. Additionally, this platform provides extensive analytical capabilities. Customers receiving cloud-based services have the option of connecting telephones, faxes and other devices to the marketing program, permitting enhanced automation and greater sales force mobility.