Infusionsoft
Customer relationship management software provides powerful marketing assistance to small businesses. At Infusionsoft, the key to a nation's success is helping small businesses grow, so there is a desire to get them starting off on a good path. This software is built with small businesses in mind because it started off as a small business itself. Also, over half of the employees have worked at, or owned, small businesses, so the importance is greatly understood. Empowering the people it serves is a core concept because strong leaders build strong businesses. Every update of the software is strategically planned with the voice of the customers being the lead designer. Without the customers, the company would not be successful, so it fights to show the customers how much they mean while providing great responses to their concerns. There is space to participate in real communication with this team that involves discussions about problems as well as innovations on what is already working.