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Customer relationship management software started out as a way for sales groups to keep detailed records of customer activity and prospect sales calls. Over the years, it has developed into a proactive sales tool that helps sales professionals to plan more effective sales calls and marketing professionals to create better marketing collateral. Software such as Punchh even goes so far as to help forecast consumer trends, and that is something that could become extremely valuable to any sales group. A good CRM title is designed to help sales professionals to reach out to prospects and turn them into buying customers. It is also designed to help retain repeat sales and expand your existing revenue base. With titles such as Punchh, you can also predict consumer trends in your industry and add value to each client relationship. With CRM software like this, you can stay in contact with existing customers while predicting which prospects are most likely to be interested in what your company has to sell.