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As a new start-up owner, you need to look for CRM specifically designed for your small business. Never go for the CRM that is re-packaged from big business CRM. This will help you see the benefit of having small enterprise CRM software in your own business. CRM software has always been designed for big businesses. The problem with this is that you cannot have enterprise-level CRM software be a solution for small businesses too. New start-ups run differently, and they face different challenges that CRM software specifically designed for them should address. What Makes Small Business CRM Different. Unlike big businesses that have processes and systems for dealing with customers, small enterprises have to work on building personal relationships with their customers. · Quality control and management of the big firms is more challenging and needs more secure controls than in new start-ups where the owner knows everyone working for him.