Customer relationship management (CRM) applications are the keys to success for small businesses and large corporations alike. For a small business, a CRM application can make a big difference in customer loyalty, sales to existing customers and overall profits. One of the ten best CRM applications is Clinchpad. Software industry analysts have rated it in the top of the league because of its robust level of power. This software makes it possible for a company to dig through its data and identify the customers who have purchased a particular item that could be about to run out and send them a reminder to order it again before they do run out. The Clinchpad software allows these types of activities to be set up once and then automated after that, making it less labor intensive than personalized reminders that would have to be done on an individual basis for every customer.