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While most businesses thrive on creative customer relationship, few have realized that with the Oracle CRM software it is easier to attract and retain customers. The software is created to introduce flexibility in business practices and to offer an easy time to customers. It is one of the easiest software to use going by the fact that it allows quick navigation by customers. Customers can now easily obtain all information that is related to the brand for purchasing decisions. Over the period this software has been in use, most investors have confirmed that they have witnessed an increase in the amount of sales they have been making. When it comes to content delivery to the right target, the Oracle CRM platform works perfectly well. One is able to share more information easily without having to spend more hours online. The software helps to create strong customer identification and targeting, something that brings the right audience to view the products that are offered for sale.