Oracle
Customers expect an exceptional experience when they interact with your brand on your website, on social media, on mobile phones, through the call center and when they make purchases online. As high as 80% of the CEOs believe they deliver a good experience for their customers but only 43% of the customers claimed to have had a consistent positive experience with various brands. One of the major issue is that companies fail to build their processes around the customers. The second problem is that the CRM systems they use are limited in scope and capabilities and fail to provide in-depth customer insight for their needs. Oracle CRM however, offers an integrated and complete CRM solution that is suitable across commerce, sales, marketing, service and social processes. Oracle can be installed modularly to solve specific business challenges or as a comprehensive solution. Companies benefits with consistent customer experiences, making operations more efficient through integrating CRM with enterprise applications and adopting the industry-specific best practices.