Merkle
Merkle is a customer relationship management software developer that has seen considerable success by working closely with enterprises to develop technical solutions that are unique to their specific needs and desires. By regularly developing software solutions that are as effective as they are affordable, Merkle has managed to build a reputation that emphasis quality over quantity. As a software developer, one of the most fundamental philosophies of Merkle's design team is the importance of aesthetics. For many consumers, Merkle has found that a clunky and difficult user interface can seriously cut down on efficiency, eliminating the benefits of even having a customer relationship management software platform altogether. In order to fix this complex issue, Merkle has poured considerable effort into designing a user interface that cuts down on inefficient clutter and instead replaces it with a much more elegant solution. Merkle has since seen considerable improvements in its system's efficiency.