Merkle is the name of an enterprise startup software that specializes in dealing with customer relationship management. Merkle was made for the purpose of allowing people to start their own enterprises simply from the safety of their own computers, making doing business with others so much easier. The software is a type of special application that cuts out a lot of work that people would otherwise have to do just to build and manage their own business such as sorting through a ton of lists and papers just to keep track of everything. Here, the software makes this a simple task by having everything such as contact lists already sorted from out the start. This means that business owners can keep in touch with everyone and know their information by just looking at one sheet. In addition, they can also keep track of business transactioons and analysis with one spreadsheet.