Like many other custom software solutions, Merkle focuses on driving business sales and improving individual relations through a broad suite of customized options. The CRM software provided by Merkle makes it easy for all business owners to stay on top of their customer's needs and relations, driving desired movements forward while limiting potential risk factors in marketing campaigns. The solution suite allows customers to define their foundation, relying on collected data to find out what works for their business and what doesn't. Through increased awareness, engagement, and overall acquisition systems, the professionals behind Merkle allow business owners to get a better feel for what types of systems they can implement for the best results. Loyalty programs and redemption options allow existing end-customers to be rewarded for their loyalty and for new clients to have the motivation they need to take a look at the business and see what it can offer them.