Zoho is the best free CRM software on the market because it is user-friendly and customizable. The firm identifies itself as being able to help businesses sell smarter, better, and faster. The software is created to help businesses reach out to prospective customers immediately and engage them across all of the channels. Through the use of CRM software, businesses are able to close more deals. A free trial is available from Zoho, ensuring that businesses have absolutely nothing to lose. Through multiple channels, only one conversation needs to be had. Additionally, sales records can be broken faster because of automation as well as advanced reporting.