As an open source CRM software program that has been a cause of excitement for business owners ever since it was released, Sugar CRM is a customer relationship management program that is quite different from the rest. Used by top brands like HTC, T-Mobile, IBM, Reebok and much more, there is a reason why Sugar CRM is so popular: It actually works. The beauty of a good CRM program is the fact that it can be used to improve the way that you run your business while simplifying tedious and repetitive tasks. Sugar CRM does this very well. It's a full-service program that will make running your business and impressing your customers easier than ever before.