Vtiger is an open source system that is designed to assist business people with tasks involving CRM (Customer Relationship Management). In the corporate world, CRM is a very important concept that affects everything from sales to marketing. Vtiger is the type of platform that can enhance CRM on a massive scale. For example, email marketing campaigns can be set up and optimized on this powerful system. The special offers can be sent only to customers who have made purchases from a given company. Of course, Vtiger also offers plenty of freedom for merchants to launch email ads that can be delivered to new customers. In addition to great marketing tools, this CRM program also has wonderful sales pipelines modules. Vendors can use analytical software to study the patterns and trends of valued customers. Google Analytics can be paired with other types of analytical tools that are compatible with the Vtiger platform.