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Insightly CRM software is a specialized customer relationship management system designed for use by small businesses, which bring with them several unique CRM requirements. CRM for small businesses tends to be more important than CRM for larger companies with more established reputations - losing one customer is a much larger percent of the customer database for a small business than it is for other larger organizations. Insightly offers free CRM services to help automate and follow through on many of the tasks of customer relations for small businesses, making their clients important parts in customers' lives. Insightly also offers a mobile app that integrates seamlessly with its desktop services, extending its social CRM, project management, and business reports and portfolios into a compact and mobile presentation. Full-featured, flexible, and free, Insightly CRM for small businesses helps close the gap between effective small businesses and those companies with larger resources behind them.