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Most pieces of CRM software are aimed at larger businesses, but there are so many more small and midsize businesses out there that such a practice doesn't really make sense. That's why Insightly works to provide their customers with targeted customer relations management solutions geared toward growing small businesses and startup brands. The creators of the software understood that every business is different, and what works for a large brand might not work for a smaller brand. To combat this issue, they have created several tiers of service that are all specifically designed to meet the needs of a specific business size. What's great about Insightly is that it is one of the few pieces of CRM software that comes with a tiered pricing structure. It is possible to take advantage of the amazing CRM services at no cost, but only for brands with one or two employees. Beyond that, their Basic package is exceptionally affordable.