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A small business does not have a lot of competitive advantages versus a larger company, but what is one thing that they do have? The answer is customer service. Many people believe that a small business is more likely to treat them right, and that may keep them coming back to that business for a long time to come. Zoho knows this, and that is why they made some great small business CRM software. The Zoho software is useful to small business owners because it simply gets the job done. The software logs everything that the company owner needs to know about his or her customers. It even compiles that data in easy-to-read formats such as bars and graphs. That makes the process of reviewing all of that data a little more pleasurable. When you think about all of this, Zoho software starts to have a certain appeal to it that does not exist with other products made for small business.