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Taking care of customers is essential today. Given the advances in technology and the increased competition across all sectors of industry, customers today are more demanding than ever. That does not have to be perceived as a bad thing. It simply means that you need to be on top of your game. If you are, you will realize in increase in customer satisfaction and you will gain a competitive advantage over others in your area as a result. To begin, you need to implement Pipedrive into your operational structure. This is the best Small Business CRM Software product available today because it is so feature rich. It will empower your employees by providing them with the real time access to customer data that they have been lacking to this point. This will increase their response time and productivity, making your customers happier in the end. This is a win win situation.