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Small businesses have a limited amount of time for building solid customer relationships. They also have limited resources when it comes to identifying past customer purchases and marketing related products or services that a customer might enjoy. This type of relationship management is best managed through robust small business CRM software solutions. As a leader in the design and development of small business CRM software, Zoho has been recognized for its efficiency of design. Zoho simplifies the process of analyzing data so that businesses can get right to work with marketing to existing customers. Zoho also makes it easy for a business to formulate a contact list based on certain types of purchases. For example, if a customer purchased a new tent, the software made by Zoho allows the business to contact that client and ask how easy it was for him or her to set up the tent kit.