Most customer relations management software is aimed at pleasing the higher corporate positions of major international brands that focus on sales, and that leaves much to be desired for the actual sales staff using the software. Pipedrive sought to change that in 2010 when two of the founders realized there were no customer relations management solutions that were geared toward small businesses with a sales staff closely integrated with the leaders of the brand. They wanted to make it easier for the sales staff to generate sales while ignoring the processes that are tedious and dull, like data entry and contact organization. Pipedrive continues to expand every single day, and the software is currently employed by more than 30,000 businesses across the planet. The staff is made up of individuals from more than 20 different nations, so there is a lot of diversity and wisdom that the team uses as inspiration.