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Without a doubt, customer relations management software is one of the most important tools of the modern age. With the recent shift to a digital marketplace that focuses on sales and leads, many brands are attempting to keep up by using software to preform the standard CRM duties, and these software solutions often provide unparalleled support for any sales staff. Sage CRM is one such application, and it can be fully integrated into any existing system to automate the majority of the time-consuming and tedious tasks associated with sales. Sage CRM helps drive profitability by boosting the rate at which the sales staff can close sales. It also helps drive new leads to the brand, which helps the sales staff continue to operate at a high rate of return without sacrificing quality for speed or efficiency. There are few examples of comprehensive CRM software that can match the quality of Sage CRM.