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Comprehensive is a word that describes the CRM software product from industry leader Oracle. It also has the title of best with the full-suite of features clients receive. The ROI pays dividends with cross-channel and built-in processes to keep conversations consistent with each customer. There will be no more miscommunications between departments with integrated apps for websites and mobile devices. Brands can spend time leverage the most important relationship using email and other mass marketing campaigns with personalized content. Metrics can be streamlined directly into CRM databases for simplification and to generate a best practices framework for consumer contact. Managers can analyze key performance indicators real-time with customized fields for the important metrics needed. The insight from Oracle’s CRM solution is cloud based for sales and eCommerce platforms. Clients can optimize productivity numbers and employee performance as customer relationships become static. A free trial is the beginning to find the perfect fit.