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Like the Oracle of Delphi, Oracle CRM offers a competitive advantage - in their words and the words of their customers - over other CRM softwares. They've even earned one of the most prestigious titles out there for CRM software - best CRM system. They focus on marketing, sales, commerce, social media, and even service to their customers. While many businesses cannot find the best way to make their customer service offer the in-depth help that many customers need in today's automated world, Oracle gives its users a way to help create that in-depth experience that people need. They even allow "informational silos" that are built internally to span and become pieces of a grid that can help everyone. Whether working on making better results, creating a better sales pipeline, or giving personalized data to the customers, Oracle helps make everything streamlined for the customer's customers. Such an approach is world changing.