There are a few top CRM tools that one should consider for the business. One should look for an ease of customization, email tracking and organizing and automated lead generation as a way to increase the flow of customers for the company. The companies below have been reviewed based on a wide range of qualitative and quantitative statistics. In some cases, variable listing fees effect position on this list; however only highly-regarded firms are accepted through our review analysis. Learn more about our ranking process here.