Businesses that hope to succeed in the contemporary world must take advantage of every tool at their disposal, and effective customer relationship management software is one of the most vital tools for modern brands. It is nearly impossible for most brands to handle the amount of customer data they have to deal with, which is why a software suite like Agile CRM is necessary. This tool incorporates all the most vital areas of sales and marketing into a single piece of software that works to increase sales and decrease the workload. Agile CRM uses gamification tactics to make the engagement easier on the level of employees, and the software automates most of the tasks that sales crews find most annoying or time-consuming. By optimizing the attitudes of the sales team, brands can optimize the number of sales that will be closed and the number of leads generated and converted to sales.