Microsoft
CRM (Customer Relationship Management) is an approach to managing a company's interactions with all customers, present and future. CRM uses technology to organize, automate and synchronize sales, marketing, customer service and technical support. Microsoft is one of many companies that utilizes CRM on a daily basis to ensure that their customers are satisfied with all products and services as well as making sure they have a positive experience. According to Microsoft's website, Microsoft Dynamics line of customer relationship management and resource planning software helps companies to build long-term relationships with customers that are personalized, by creating "out-come focused journeys" It also makes customer engagement predictive across marketing, sales and services. They do this by using data to find patterns, and then they use those patterns to predict outcomes.