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SAP's goal is to help businesses go beyond customer relationship management to boost engagement and increase sales. They provide a streamlined and seamless interaction for the customer at all stages of the sales process, from marketing to commerce to customer service. They integrate a personalized experience for each customer, because they know that not all customers are alike. The SAP platform offers detailed data analysis in real time, so business managers can stay on top of what is going on. Predictive analytics allow managers to forecast future sales and analyze target demographics for future marketing campaigns. SAP also incorporates e-commerce to expand a company's reach and increase their sales. SAP helps companies to manage the ever increasing amounts of data they receive about their customers and to utilize that information to improve their business. They strive to constantly grow and innovate in order to stay ahead of the competition.