When you are thinking about buying CRM software for your business, it might help to think about the companies that started customer relationship management software and continue to innovate the field. Salesforce was innovating CRM software before anyone really knew what CRM software did. Over the years, Salesforce has maintained its status as an industry leader by constantly creating new solutions and offering features no other CRM offers. The field of CRM software has changed rapidly over the years. Social media and big data have become part of CRM and your company needs to have a CRM software suite installed that knows how to take advantage of all of the latest features. In the technology world, longevity is the sign of a quality product. Salesforce has been in the CRM industry from the beginning and it has the history of quality products and innovations to prove it.