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Zoho is a leading CRM (customer relationship management) software that can help businesses boost sales while managing numerous day-to-day activities. You’ll be able to track many types of contact your business has with current and prospective customers. Whether it’s tracking social media engagement or it’s monitoring telephone, live chat, email, or various marketing materials your company has sent, Zoho can help you harness customer information so you can use it to target your marketing efforts at precisely the right time. When you’re able to learn more about your target market, you can use this information to help tweak advertising campaigns and other marketing efforts to best meet the needs of your customers. This can have a dramatic impact on the success of your company. Regardless of whether you have a large or small company, knowing how to best reach your market can help you close more deals for greater profit and growth.