If your company works extensively on developing relationships with customers, then you need to know about the power of customer relationship management. While customer interactions need a personal touch to be successful, they can also benefit from digitized support. This is what CRM applications are all about. These applications serve as a platform for all customer interactions. This allows for superior documentation, which can reduce redundancy and ensure that no customers are overlooked. Moreover, this software centralizes the data while also promoting standardization with automated processes and notifications. You can find the top CRM applications by looking at this list. The companies below have been reviewed based on a wide range of qualitative and quantitative statistics. In some cases, variable listing fees effect position on this list; however only highly-regarded firms are accepted through our review analysis. Learn more about our ranking process here.