Customer relationship management can be the critical tool your business needs to better serve customers. This is possible because of the way CRM applications work. These applications are designed to be used by all customer service agents. This way, every interaction with a customer is documented and noted in the system. With this type of information, it is possible to cut back on redundancy. The software can even prompt sales representatives to make the next move, ensuring that no potential lead is overlooked. You can find the best CRM applications for your business needs by using the updated list below. The companies below have been reviewed based on a wide range of qualitative and quantitative statistics. In some cases, variable listing fees effect position on this list; however only highly-regarded firms are accepted through our review analysis. Learn more about our ranking process here.