Marketo
Marketo is a powerful marketing platform that caters to merchants and retailers worldwide. This IT solution focuses on the daily aspects of Customer Relationship Management, also known as CRM. For example, Marketo gives managers convenient ways to launch automated marketing campaigns that target a specific group of people. It is easy to set up advertisements that could be sent directly to emails of former customers who bought something on a given e-commerce website. Marketo could be utilized to automate marketing operations by sending out personalized ads on a specific schedule. Of course, managers always have the option of manually editing the advertisements that are delivered automatically to clients. To ensure maximum cyber security, Marketo is loaded with powerful technology such as digital certificates with high-grade 2048 bit protection. Databases that are linked to Marketo are stored on secure cloud networks that protect sensitive information such as credit cards that have been used by customers.