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Businesses that want to capitalize on their existing customer relationships are increasingly turning to open source customer relationship management (CRM) software in order to facilitate the process. As a leader in CRM software tools, Zurmo is known for its ease of navigation and full set of features. Even small businesses with a limited staff size are able to make use of this powerful software and manage their relationships with customers. Zurmo is ideal for a company that wants to stay in touch with customers and offer new products or services without implementing an annoying ad campaign. Zurmo helps companies to recognize when a customer might need a reminder about reordering a product or purchasing a product that is related to something they have bought in the past. For companies that focus on the provision of services, Zurmo helps with sending reminder emails or initiating customer service calls for sales pitches.