Small businesses will find the AddressTwo software to be one of the best resources for CRM, by helping build new relationships, build up existing relationships, and keep track of the most important relationships. AddressTwo boasts an intuitive and easy-to-use interface with a cache of tools meant for small businesses. Companies can use the software to generate leads on new contacts by implementing the email marketing campaigns, and embedding web forms directly onto their websites. If a company is more interested in direct mailing, AddressTwo can help send postcards or letters to an existing customer list, or find and purchase a list of people for direct mailing. The software has a virtual assistant tool that reminds employees to log calls, and gives a list of daily tasks important for customer relationship management. The consulting arm of the AddressTwo company can provide vital insight into the best strategies to implement using the software.